Business owners! Have you not been seeing the results in sales, traffic, or demand you've projected?
Stop selling & start sharing:
- Stories
- Experiences
- Knowledge
The highest percentage of today's purchasing power comes from reviews, engagement, relatability, & knowledge shared. If you have a business, you might want to analyze how you promote your products/ services to the public. Think about it, when you purchase a flight to your travel destination, you don't think about the delays, the money spent, or the hassles that come with traveling. Most of us think about the overall experiences, stories we'll share, the photos, memories & priceless moments. We tend to buy our travel tickets based on emotions and not the challenges; although we know there is a high possibility it's included as part of the travel experience.
When sharing your business's products or services, make sure to keep the following in mind:
WHO is your target audience?
- You may already have this sketched out or figured out. Or do you? Get to know who your audience is, LIKE REALLY get to know them. The beauty of social media is that you get to interact with your followers! Ask questions, make polls, do quizzes. There are so many creative ways to engage with your audience without spamming their inboxes. Have a real conversation and get to know WHY they are on your platform? The WHO & WHY will help you figure out the WHAT. What type of content you'll need to create to obtain your audience's interests, ultimately transitioning them into paying clients or customers. Be mindful, high & long term success comes with TIME. It doesn't happen over time. PLEASE keep that in mind.
- BUILD a relationship with your audience, not a one-hit-wonder outcome.
Relationships, whether I'd be friends, partners, colleagues, all starts with giving the TIME to get to know one another. It takes asking questions, listening, and creating experiences together that help build TRUST.
- It's ALL about your BRANDING!
Have you ever wondered how you can stand apart from your competitors? Having your unique brand identity will not only help you get more of a competitive edge but it'll also, help others recognize your business and increase your business's creditability. Having a strong brand can help improve your target reach. Is it all about the first impression, right? If you have all your ducks in a row and all of your platforms are cohesive, it is easier for others to remember you and spot your business out from others.
Think about the sizeable successful brands we know today, NIKE, McDonald's, APPLE, and many more. All of their content and marketing is consistent and cohesive. They create a strong branding foundation that, no matter what they do, we immediately tend to recognize who or what we are watching before seeing the logo.
Having a strong brand messaging and overall aesthetic pleasing content can help you reach your ideal brand identity.
Wondering where your business stands? Let's connect!
